Creating a world where hidden disabilities aren't hidden problems

Unseen Aware is a movement designed to create a truly inclusive experience for the many millions of customers and employees with disabilities you just don’t see...

What is an unseen disability?

In the UK, 24% of the population has a disability. But of all the people with a disability, over 80% have one that is "invisible" or "hidden". These latter terms are quite negative, so we like to say "unseen".

There are hundreds of different unseen disabilities and conditions, but some include:

  • Hearing loss
  • Vision impairment
  • Fibromyalgia
  • Ehlers-danlos syndromes
  • ADHD
  • Autism
  • Stammering
  • Mental health conditions

  • Diabetes
  • Traumatic brain injury
  • Rheumatoid arthritis
  • Lupus

Introducing A.W.A.R.E.S.

The A.W.A.R.E.S. Framework is our blueprint for building a world where hidden disabilities aren’t hidden problems. Each letter represents a pillar of action that organisations, communities, and individuals can take to drive real change...

Images of three people working together (no detail, just purple coloured) with what looks like a man pointing to a purple poster that says 'Awareness in public spaces'
Characters (no detail) three people in front of someone standing up next to what looks like a poster with a 'tick' on it. Above one of the three characters, there is  purple speech bubble, with the words 'Workplace inclusion'
Three purple characters (no detail) in the front. On the top right, there is an image of some circles connected by lines, and on the left is a purple speech bubble with 'Action from networks'
A character (no detail) is in purple. Next to them is what looks like a video screen with the universal 'play' button in the middle of the video screen. Above that is a speech bubble with the text 'Representation & Stories'
Two purple characters (no detail), but one looks to have a quiff and is smaller than the other person stood on the rightt, who looks to have a shirt on (you can see the outline of the collar). Above the characters is a purple speech bubble that says 'Education for all ages'
A hammer and gavel in purple on the right, and next to that, is a purple clipboard with a 'tick' in it. Above that is a purple speech bubble with 'Systemic change via procurement & policy'

Together, these six pillars offer a practical, people-centred approach to making society more inclusive, one step at a time.

How Can You Become Unseen Aware?

There are many different ways you can get involved - either as an individual, a school or an organisation, in order to help create a world where hidden disabilities aren't hidden problems.

As an individual...

blah blah blah

As a school...

Blah blah blah

As an organisation...

There are 2 main ways you can get involved.

1. Become a full Unseen Aware Partner, creating long-term behaviour change throughout your organisation, and beyond

2. Become an Unseen Aware Advocate and educate your employees about hidden disabilities

How do you know if someone is Unseen Aware?

Employees of organisations that have joined the Unseen Aware movement have access to some initial training ("Becoming An Unseen Disabilities Ally"). On completing this, they understand, and are committed to, the following principles:

  • Acknowledge your privilege
  • Always speak up
  • Avoid assumptions
  • Develop your empathy
  • Communicate respectfully
  • Challenge bias and stereotypes
  • Learn from mistakes
  • Never stop learning

Staff who have completed the initial training are awarded a badge which tells you that they have received some training in unseen disability awareness. It doesn't make them experts in all unseen disabilities or conditions, but they have greater understanding and empathy.

Staff understanding is supplemented on a weekly basis (delivered via email), by lived experience interviews and further information to help them create the best possible inclusive experience.

What's it like being "Unseen Aware"...

We're delighted to announce that The Oracle, in Reading is our most recent retail centre that has joined the Unseen Aware movement! With over 100 retailers within The Oracle, there is something for everyone, and now, with Unseen Aware, they are more inclusive than ever.

Take a look at how Unseen Aware is transforming their customer's experience...

Spotlight: The Curious Crew

Our programme for Primary Schools to help children understand about the "differences on the inside"

Coming soon...

Become an Unseen Aware Trailblazer!

The Unseen Aware movement needs you! If you are interested in learning more about Unseen Aware, and would like to join as an individual - come be a Trailblazer! It is free, and you'll learn more about the movement, and how to be more unseen aware. You'll receive regular lived experience interviews ("Unseen in 15"), and more tips on helping your organisation to be more inclusive. On completing the course, you'll receive a special virtual badge that proves you are part of the Unseen Aware movement.

A movement needs trailblazers. Unseen Aware needs YOU!

Find out more!